Pierre Lannier is one of the last names in French watchmaking. Since its creation in 1977, it has always kept pace with changing trends, becoming one of today's fashion brands, renowned for the quality of its watches, bought for the pleasure of wearing them and changing them to suit your outfits and your looks!

Based on two manufacturing sites (Ernolsheim les Saverne and Madagascar), Pierre Lannier has been able to make watches as fashion jewellery, useful and easy-to-wear. What's more, the label has a quite simple philosophy: quality first. Its waterproof watches are all tested, and the brand's driving ambition is to offer special watches at affordable prices.

Putting passion and ideas into practise, PIERRE LANNIER is the largest manufacturer of Fashion watches in France. Pierre Lannier, mission statement for the last three decades has been to bring Frances’s well – known superiority in fashion, into watches, at competitive pricing and superior quality. With over 13 million watches sold every year, Pierre Lannier is the fourth largest watch brand is Europe, with distribution and sales in over 35 countries across the globe. Pierre Lannier watches are stylish, unique and eye catching.

A Brand imposing its own style…
Matching our clothes to the circumstances is a challenge we can face several times a day: as you well know, a well-placed accessory, a pair of shoes, a scarf or two ... and your look changes completely. A very severe-looking outfit can change into a very glamorous outfit in just a few seconds. A slightly sporty look becomes totally trendy! Watches designed by the Pierre Lannier label are an undeniable advantage when it comes to adapting outfits and making rapid transformations…

The watch as an object turns into the watch as jewellery, a real fashion accessory that can be worn and changed as you please. So Pierre Lannier is focused on creativity, fantasy and luxury style accessible to everyone.

Livtek India, at the forefront of bringing various lifestyle products into India, brings to you Pierre Lannier Watches, available across 13 cities at 24 premium stores.

The Pierre Lannier Story:
1973: As a trained Craftsman, Jean – Paul Burgun’s love of art led him to the idea of creating a watch as a work of art. Producing his first small collection, he started selling locally in his picturesque homeland of Alsace, a region of great history ad culture in the North – East of France. His first creations sold out almost immediately and soon, through listening to customer’s wishes and demand, he started an exclusive collection of fashion styled watches for ladies, which was a complete breakaway from normal classic watches offered at that time.

1977: Needing to associate with the flair of French fashion houses, Paul Burgun selected the name of PIERRE LANNIER and founded the company PIERRE LANNIER SARL. Pierre, after his 11 year old son and Lannier as a typical French name that could easily be pronounced in many languages

1982: Annual production of over 2,50,000 watches was achieved and the first sales in export were made to neighbouring European countries such as Belgium, Portugal, Holland and Germany

1984: After using his own family estate as the nucleus of an ever growing market, a new purpose built factory was constructed on the outskirts of Paul Ogons picturesque village, Ernolshein-les-Saverne, nestling under the Vosges mountains. Now the growth really began. With a specially design team and full modern manufacturing facilities, including the then state-of-the-art robot assembly units and newly discovered laser technology, all the key elements were in place to pull PIERRE LANNIER from its beginnings as a a cottage industry into a world wide empire.

1985: Production of 5,00,000 watches was surpassed and production and design staff reached almost 100 people.

1988 : Germanys large market beckoned and as a neighbouring country to Francem it made sense to open a new company. Hence PIERRE LANNIERF GmBH was founded. With a small staff of 10 people they quickly seduced the German public with PIERRE LANNIER French fashion watches.

1989: Markets in Middle East and Asia were explored

1990 : Production needs were outgrowing capacity, so a new extension was added to gthe existing factory.

1992: With ever increasing home sales and soaring export interests, an exporting campaign was undertaken in abig way. Pierre Burgun, Jean-Paul Burgun’s, son, joined the company and, inheriting the love of watches from his father, combined with his previously gained business knowledge in other countries, started promoting PIERRE LANNIER world wide. With continued presence at international shows in Switzerland, Hong Kong, Munich and Birmingham, production figures started rising dramatically. A new market was developed in Japan and PIERRE LANNIER’S unique styles soon became a hit throughout the country.

1993: Under Jean-Paul Burgun’s continual guidance in the designing of exquisite fashion creations, a unique styled ladies watch with aclean lined half moon casing and colourful dial took the French Gold Medal award for the best watch in Fashion Design: The << 1993 Cadran d’ Or de la Montre Fantaisie>>

1998 : Alongside its fashion watches, PIERRE LANNIER had been developing a colourful range of men’s watches. A mixture of elegance and sportiness finally produced a sports watch with such daringly bright colours, that it was voted the best watch of the year 1998. << La montre del’ Annee>> selected by a large public jury of over 2000 people. This was a proud moment for Jean – Paul Burgun, from his humble beginnings now beating all other prestigious names and mass branding companies alike.

In the same year another PIERRE LANNIER ladies’ creation again walked away with the Gold Medal for the best fashion watch this time the << 1998 Cadran d’Or>> in the << Coup de Coeur>> class.

1999: Production of one million watches was reached. PIERRE LANNIER increased participation iun major international venues, adding the UK, South Africa, Poland and Dubai to its already well established shows in Switzerland, Hong Kong and Germany.

2000: The turn of the millenium saw the achievement of more than 2500 sales poins in France, with major names such as Galeries Lafayette showing PIERRE LANNIER in their prestigious windows. Important shop chains such as Nouveaux Bijoutier with 180 stores, Historie d’Or with 120 stores and Europa Quartz with 110 stores, were proudly selling the PIERRE LANNIER brand.

2001: To cope with ever increasing capacity and now with an eye on international competitiveness, a second wholly owned unit was opened in Madagascar, a former French speaking colony. With well developed local infrastructure and production cost even lower than china, this was a strategic move to maintain world wide competitiveness. The two units soon achieved harmonious production, complementing each other.

2002 : PIERRE LANNIER celebrated its first 25 years at the famous Schlumpf museum in Mulhouse, home to the largest collection of classic and antique motor cars in the world. Privately hired for the evening, PIERRE LANNIER was proud to welcome its partners from more than 30 countries world wide and treat them to memorial evening of high fashion mixed with old nostalgia.

2004 : After a long and successful career Jean – Paul Burgun proudly handed over the reins of the company to his son, who became its new president. Still assisted by his father, Pierre Bugun started producing new refreshing younger designs, particularly aimed at growing markets in Asia and Middle East.

2005: This year saw a heavy advertising campaign in France with 20 million PIERRE LANNIER catalogues being distributed throughout the country using major magazines such as Paris Match, Femme Actuel, VSD, Gala etc. Figures show that this campaign together with printed advertisement reached almost 50% of the French population. Such intensive promotion goes hand in hand with further sales net - work expansion.

2006 : The year of the company’s 30th anniversary saw a complete upgrade of Pierre Lanniers image. New designs associated with well known fashion personalities. Aggressive marketing strategies, backed up with a complete line of sales aids such as elegant window displays and a new DVD film for in – shop screening….A 500,000 Euro, investment in a new luxury stand at the world’s leading watch show in Switzerland, allowing agents to visualize the new concepts at first hand and feel at home.

2007 – 2008 : During these years sales almost doubled with Pierre Lannier becoming one of the most talked about brand names in the world wide fashion watch industry.

2009: Continuing its marketing efforts Pierre Lannier participated in the French elease of the movie DVD – ANGELS & DEMONS